Ned\u00e1 mi to. Na internetu jsem se u\u017e n\u011bkolikr\u00e1t bila za zdrav\u00fd a objektivn\u00ed pohled na svou generaci 50+. Jednou s\u00a0mlad\u00edkem, copywriterem, kter\u00fd se zam\u00fd\u0161lel nad t\u00edm, co\u017ee by se tak pro c\u00edlovou skupinu (rozum\u011bj z\u00e1kazn\u00edky) hodilo, kdy\u017e jim je p\u0159es pades\u00e1t. Pr\u00fd a\u017e jemu bude tolik, vysta\u010d\u00ed si s\u00a0texty o inkontinen\u010dn\u00edch vlo\u017ek\u00e1ch a viag\u0159e.<\/strong><\/em><\/p>\n

Na\u0161e debata nabrala gr\u00e1dy ve chv\u00edli, kdy jsem ho nep\u0159\u00edli\u0161 jemn\u011b upozornila, \u017ee m\u011b to ur\u00e1\u017e\u00ed. Napsal, \u017ee na fotce vypad\u00e1m mlad\u0161\u00ed. Tak jsem se optala z\u00e1stupce facebookov\u00e9 generace, jestli si d\u00e1v\u00e1 na profil fotky, na kter\u00fdch vypad\u00e1 o\u0161kliv\u011bj\u0161\u00ed, tlust\u0161\u00ed a star\u0161\u00ed.<\/strong> T\u00edm na\u0161e debata skon\u010dila, ale mysl\u00edm, \u017ee si p\u0159\u00ed\u0161t\u011b d\u00e1 pozor, co nebo p\u0159ed k\u00fdm takhle plk\u00e1.<\/p>\n

Ale t\u00e9ma 50+ \u010di 55+ je na programu dne po\u0159\u00e1d. Je to jasn\u00e9, firmy hledaj\u00ed okruhy z\u00e1kazn\u00edk\u016f a ejhle, ono se p\u0159ich\u00e1z\u00ed na to, \u017ee je tu star\u0161\u00ed generace, kter\u00e1 m\u00e1 sv\u00e1 specifika, ale tak\u00e9 prost\u0159edky, \u010das a mo\u017enosti.<\/strong> Tak\u017ee op\u011bt c\u00edlov\u00e1 skupina a ot\u00e1zka, kter\u00e9 produkty c\u00edl\u00ed na z\u00e1kazn\u00edky v\u00a0t\u00e9to v\u011bkov\u00e9 skupin\u011b.<\/p>\n

Moji mil\u00ed, te\u010f v\u00e1m pov\u00edm, co jste o sob\u011b z\u0159ejm\u011b v\u016fbec netu\u0161ili. Podle n\u00e1zor\u016f mlad\u0161\u00ed generace toho zase tolik nepot\u0159ebujeme. Se\u0161lo se tam dost n\u00e1pad\u016f, pro m\u011b je mezi TOP 5 n\u00e1zor, \u017ee pot\u0159ebujeme d\u00e1re\u010dky pro vnou\u010data<\/strong> (stejn\u011b krom\u011b j\u00eddla a d\u00e1rk\u016f u\u017e nic jin\u00e9ho nenakupujeme, tak a\u0165 se caparti pom\u011bjou!).<\/p>\n

Dal\u0161\u00ed z tip\u016f na produkty, kter\u00e9 vypadly z empatick\u00fdch znalc\u016f, jsou jednodenn\u00ed pozn\u00e1vac\u00ed z\u00e1jezdy s\u00a0pr\u016fvodcem<\/strong>\u2026 Asi abychom se neztratili (co to je GPS????) a aby n\u00e1s to moc nezmohlo a mohli jsme zase hl\u00eddat ta vnou\u010data.<\/p>\n

Pak na n\u00e1s mysl\u00ed se zdravotn\u00edmi pom\u016fckami<\/strong> (hups, zase ta inkontinence) a zdravotn\u00ed obuv\u00ed (b\u011bh\u00e1n\u00ed za vnou\u010daty m\u016f\u017ee unavit, pro\u010d taky vypadat chic na p\u00edsku s\u00a0b\u00e1bovkami nebo na gul\u00e1\u0161i se \u0161esti).<\/p>\n

T\u011bsn\u011b p\u0159ed vrcholem z\u016fstal produkt \u2013 po\u010d\u00edta\u010dov\u00e1 gramotnost. Sice v\u00a0polovin\u011b 90. let za\u010d\u00ednali s\u00a0v\u00fdpo\u010detn\u00ed technikou, ale podle v\u0161eho b\u00fdt po pades\u00e1tce je n\u011bco jako b\u00fdt po lobotomii, tak\u017ee chytr\u00e9 telefony nezn\u00e1me a ostatn\u00ed je t\u0159eba n\u00e1s dou\u010dit. Trp\u011bliv\u011b a s ohledem na na\u0161e studijn\u00ed handicapy).<\/p>\n

Ov\u0161em absolutn\u00edm v\u00edt\u011bzem je pro m\u011b n\u00e1zor, \u017ee by n\u00e1s m\u011bli oslovovat market\u00e9\u0159i z\u00a0poh\u0159ebnictv\u00ed<\/strong>. P\u0159ece to budeme u\u017e brzy pot\u0159ebovat, tak je nutn\u00e9 zn\u00e1t nejnov\u011bj\u0161\u00ed trendy rakv\u00ed.<\/p>\n

Jestli se chyt\u00e1te za hlavu, tak ale nezoufejte. Sice se o pot\u0159eb\u00e1ch lid\u00ed 55+ bav\u00ed lidi o 20 let mlad\u0161\u00ed (p\u0159ece maj\u00ed rodi\u010de, tak \u2013 bohu\u017eel \u2013 z\u0159ejm\u011b popisuj\u00ed to, co znaj\u00ed). Nen\u00ed to tak zdaleka u v\u0161ech.<\/p>\n

Market\u00e9\u0159i u\u017e maj\u00ed vymy\u0161len\u00e9 fakt docela hezou\u010dk\u00e9 pojmenov\u00e1n\u00ed: silver \u2013 st\u0159\u00edbrn\u00e1 ekonomika, silver spenders. Jasn\u011b, nen\u00ed to \u00fapln\u011b \u010desky, ale vede to k\u00a0n\u011b\u010demu mnohem p\u0159\u00edjemn\u011bj\u0161\u00edmu, ne\u017e senior\u016fm. Pro\u010d to nepou\u017e\u00edv\u00e1me?<\/p>\n

P\u0159es v\u0161echno m\u011b t\u011b\u0161\u00ed, \u017ee ti mlad\u00ed (co jim kolikr\u00e1t do pades\u00e1tky taky moc nezb\u00fdv\u00e1) maj\u00ed i pozitivn\u00ed vzory. A my zase m\u00e1me nadhled (i kdy\u017e tv\u00e1\u0159\u00ed v\u00a0tv\u00e1\u0159 pitom\u00fdm n\u00e1zor\u016fm m\u011b opou\u0161t\u00ed). \u0158eknu to jinak: \u201eHej, vy mlad\u00ed a nech\u00e1pav\u00ed, d\u00e1m v\u00e1m vod\u00edtko. Kdy\u017e u\u017e m\u011b chcete n\u011bkam za\u0161katulkovat, tak jsem d\u00e1ma v\u00a0nejlep\u0161\u00edch letech. A a\u017e do smrti budu, tak\u017ee v\u00edcekr\u00e1t u\u017e se m\u011b pt\u00e1t nemus\u00edte.\u201c<\/p>\n

 <\/p>\n

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Ned\u00e1 mi to. Na internetu jsem se u\u017e n\u011bkolikr\u00e1t bila za zdrav\u00fd a objektivn\u00ed pohled na svou generaci 50+. Jednou s\u00a0mlad\u00edkem, copywriterem, kter\u00fd se zam\u00fd\u0161lel nad t\u00edm, co\u017ee by se tak pro c\u00edlovou skupinu (rozum\u011bj z\u00e1kazn\u00edky) hodilo, kdy\u017e jim je…<\/p>\n","protected":false},"author":1,"featured_media":1207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,2],"tags":[97,135,73,134],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuza","category-inspiration","tag-senior","tag-silver-economy","tag-stari","tag-stribrna-ekonomika"],"uagb_featured_image_src":{"full":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age.jpg",1813,1293,false],"thumbnail":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-150x150.jpg",150,150,true],"medium":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-300x214.jpg",300,214,true],"medium_large":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-768x548.jpg",768,548,true],"large":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-1024x730.jpg",810,577,true],"1536x1536":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age.jpg",1536,1095,false],"2048x2048":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age.jpg",1813,1293,false],"armonioso-blog-thumb":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-1140x500.jpg",1140,500,true],"armonioso-blog-thumb-vertical":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-440x380.jpg",440,380,true],"armonioso-blog-thumb-2column-sidebar":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-409x237.jpg",409,237,true],"armonioso-blog-thumb-widget":["http:\/\/cerstva50.cz\/wp-content\/uploads\/2019\/03\/age-90x70.jpg",90,70,true]},"uagb_author_info":{"display_name":"Eva","author_link":"http:\/\/cerstva50.cz\/author\/admin_eli\/"},"uagb_comment_info":0,"uagb_excerpt":"Ned\u00e1 mi to. Na internetu jsem se u\u017e n\u011bkolikr\u00e1t bila za zdrav\u00fd a objektivn\u00ed pohled na svou generaci 50+. Jednou s\u00a0mlad\u00edkem, copywriterem, kter\u00fd se zam\u00fd\u0161lel nad t\u00edm, co\u017ee by se tak pro c\u00edlovou skupinu (rozum\u011bj z\u00e1kazn\u00edky) hodilo, kdy\u017e jim je...","_links":{"self":[{"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/posts\/1204"}],"collection":[{"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":1,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":1206,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/posts\/1204\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/media\/1207"}],"wp:attachment":[{"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cerstva50.cz\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}